development media theory in nigeria

x Female perspective offers alternative criteria of equal. Curriculum development, in his opinion, is a practical phenomenon that does not couple well with theory (i.e., theory does not drive curriculum development and curriculum development does not drive theory). Prescott and Conger (1995) reviewed 70 DOI studies. In Nigerian context, ethnicity or tribalism is defined as social phenomenon associated with the identity of members of a competing communal group (s) seeking to protect and advance their interest in a political system. Social responsibility theory allows free press without any censorship but at the same time the content of the press should be discussed in public panel and media should accept any obligation from public interference or professional self regulations or both. Theory and Principles of Public Communication Campaigns Charles K. Atkin and Ronald E. Rice 3 P ... media campaigns, typically targeted to friends and family members of the focal individuals to be influenced, is reviewed in the health domain by Abroms and Maibach (2008). development challenges of Nigeria and a national plan for prosperity (National Planning Commission, 2004). In other words, social mobilization for development largely depends on the media … These roles of media in national development lie in their capacity and capability to teach, manipulate, sensitize and mobilize people through information dissemination – (Ucheanya 2003, as cited by Chinenye Nwabueze). In developing state like Nigeria, the media have been instrumental to the struggle for democracy in 1999 after a long period of military rule. VIEWS. History of Nigerian Mass Media. D) Department of Business Administration, University of Ilorin, Ilorin. Nigeria’s oil-rich delta region generates enough revenue to address many of the country’s development woes, yet most of the population remains without access to basic government services. between Developed Countries (Centre) and Underdeveloped Countries (Periphery.) ETHICAL ISSUES IN DEVELOPMENT COMMUNICATION Ojo, TitiloyeOyeyinka, Tai Solarin University Of Education, Department Of Mass Communication, Ijagun, Ijebu- Ode, Ogun State. But how, has the media fared in this onerous task is what this study seeks to address. studied media and public policy at Harvard University took a first objective stab at the theory and practice of citizen journalism in Nigeria, how far it has come, what impact it is making in terms of advancing democratic rights and institutions, and how it has given the … According to Freud, child development is described as a series of ‘psychosexual stages.’. This study examines media influence in awareness creation for government development projects in Lagos state, Nigeria. Agenda setting theory and Uses and gratification theory were used as the theoretical framework for the study. The theories proposed by Sigmund Freud stressed the importance of childhood events and experiences, but almost exclusively focused on mental disorders rather that normal functioning. The study is anchored on the theory of functionalism and development media theory. Communication and Development: International Perspectives. The current study examines three entrepreneurship theories with a bias on the growth of SMEs. x Production of content of media are gendered. Although many definitions of democracy abound in theory and practice, the one universally accepted is that advanced by Abraham Lincoln, … It is even ironical when the youths, the widely acclaimed agents of change become the … The following sections trace the development of the various mass media, starting with books, newspapers and magazines as the oldest mass media. Being an integral part of the social system, the mass media is a major stakeholder in the realization of sustainable development in Nigeria. Ope-Agbe‘s ‘How Nigeria underdeveloped Nigeria’. Henry Townsend, who was a Briton. Abstract . ANALYSIS OF COMMUNITY-DRIVEN DEVELOPMENT IN NIGERIA’S NIGER DELTA REGION iii Mwangi S. Kimenyi is a senior fellow and director of the Africa Growth Initiative (AGI) at the Brookings Institution. Paper presented at a Conference on making the Media work for Southern Africa Development. Institutions remain weak (129 th) with insufficiently protected property rights, high corruption, and undue influence.In addition, the security situation remains dire (139 th). The mass media have been blamed for misleading consumers, voters and children with political propaganda and advertising, while encouraging violence, indecency, and an erosion of cultural values. Communication is to develop Conscientization or critical consciousness which can be … The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. Several theories have been put forward by scholars to explain the field of entrepreneurship. in an era before mass media had made possible a profession called "public relations." ii. Thus, without mincing words the phenomenon has ravaged the country and destroyed most of … 1. microscopic theories that focus on the everyday life of people who process information - for example, uses and gratifications, active audience theory, and reception studies; 2. middle range theories that support the limited effects perspective of the media - for example, information flow theory, diffusion theory… That similar ideas had an influence on economists more clearly in the mainstream of the development of economic theory is also apparent. Following Leff (1979: 51) many development scholars took the position that “entrepreneurship is no longer a problem” or a ”relevant constraint on the pace of development” in developing countries. ANALYSIS OF COMMUNITY-DRIVEN DEVELOPMENT IN NIGERIA’S NIGER DELTA REGION iii Mwangi S. Kimenyi is a senior fellow and director of the Africa Growth Initiative (AGI) at the Brookings Institution. Development theory. ABSRACT This paper reviewed ethical issues in the development communication in Nigeria. The limited application of the four established theories of the press to Third World countries has led to the birth of a new media theory whose main task is that communication be used to carry out the development functions in a society. The Nigeria media over time and consistently has been on the vanguard of championing the cause for sustainable development in the country. This poverty situation is worse in the rural areas where over 70 percent of the people reside In this study, an attempt was made to evaluate the problems and prospects of mass media advertising in Nigeria. The mass media has been recognized as an important resource for mobilizing an entire nation towards national development. 2 In the middle of the 19th century appeared a man who was to become one of the leading publicists of all time, P. T. Barnum. Social Media tyranny is a dangerous deficit to National Development. An example of democratic media In Nigeria is the mode of program production of the defunct radio Oyo, which produced their programs through communal participation. THE GENESIS OF NIGERIAN MEDIA The Nigerian media, particularly the print media and to a great extent the electronic media, was nursed by the British colonizers and some foreign educated Africans. The nature and component of development process, background and role of International development programs and agencies will also be discussed. Without power theory and modernization theory, EFCC cannot achieve the purpose, which it is established. Freud’s Psychosexual Child Development Theory. Both at theory and research levels, as well as at the levels of policy and planning-making and implementation, divergent perspectives are on offer. The theory emphasises the supremacy of national development tasks (economic, socio-cultural This paradigm shift is the thrust of this paper. The fear was that these “widely differing groups” that had been brought together for “administrative convenience” would fragment into warring factions following independence. The media being Despite all the development plans by the Nigerian government, a lot of setbacks has been encountered in the developmental process. There are many different versions of modernization theory. - Government can induce (start), sustain and accelerate growth with appropriate development polices. Media Management in Theory and Practice Bozena I. Mierzejewska 2 13 I n the field of mass communication, the term theory is often loosely defined.Paradigms,conceptualframeworks,models,normativetheories, ... organizational approaches to new-product development in the media Pratt is convinced that curriculum cannot be governed by theory alone. In this context, art education is teachings students the theories (history, appreciation and criticism) and practice of art. D.1 1 (Department of Mass Communication, Delta State University, P.M.B 1Abraka,Delta State, Nigeria, ABSTRACT: This paper takes a look at perspectives on community media and rural development in Nigeria. Nigeria – now Africa’s Largest economy – continues its downward trend and falls seven places to 127 th this year, largely on the back of weakened public finances as a result of lower oil exports. expression in visual form. Economic development theories and models seek to explain and predict how: - Economies develop (or not) over time. With a nice eye to history in the media, crime, and justice area, the book includes sections on audience effects, the historical development of crime-related media content since the invention of the rotary press, and the media industry processes that cull, mold, and market crime narratives. Development media theory is applying in countries at lower levels of economic development and with limited resources that takes various forms but essentially proposes · It demands that most institutes should be subordinated of necessity to the requirements of economic, social and political development. iii. International relations (IR) is a branch of political science, that deals with foreign affairs and global issues among the states within the international system, including the roles of states, intergovernmental organizations, non-governmental organizations (NGOs) and multinational corporations. Using descriptive survey method, 172 respondents from four local government areas were interviewed via Nigeria Fertility survey (NFS) found a TFR for Nigeria of 5.94 in 1980-82 (National Population Bureau, Lagos/WFS, 1984) and the 1990 Nigeria Demographic and Health Survey put the TFR at 6.01 in the Syllabus: This course will trace the theory and the research in the development communication and will highlight the present and future trends in the area. Agenda setting theory and Uses and gratification theory were used as the theoretical framework for the study. The need may be for information (e.g. Nwuneli, O. The mass media have made tremendous contributions to the development of Nigeria. NATIONAL DEVELOPMENT ROLE OF MEDIA – Basically, the media are described as performing three functions or roles of information, education and entertainment. These are the conventional social functions the media render to the public, but which is equally applicable in broader sense in national development pursuit. Economic development in Nigeria, although has been rocked back and forth by various political, socio-cultural, financial and infrastructural setbacks, the economic development of a country like Nigeria can’t be said to have totally been where it used to be, or to have back tracked as some people insinuate. It also includes the techniques of production and aesthetic performance. Development theory is a collection of theories about how desirable change in society is best achieved. Brief Historical Background of Electronic Media in Nigeria’s Educational System Freedom of the media should be open to economic priorities and development needs of the society. Download Mass Communication & National Development by Levi Chinaka Nwodu for Administration, Social and Management science students National Open University of Nigeria [Mass Communication,National Development.,National Development,Dominant Paradigm,Marxist Paradigm,Socialist Paradigm,Emancipatory Paradigm,Patron-Client Model,ACADA Model,Social … Theories of Entrepreneurship Entrepreneurship theories and research remain important to the development of the entrepreneurship field. x Media purvey stereotypes of feminity and masculinity. media theory: x Media have marginalized women in the public sphere. The Development Media theory evolved out of the concern that the media play critical roles in the development process of the society particularly among the developing states. media scholars and practitioners in Nigeria about professional commitment to development journalism, a normative press theory that ranks among the original four as enunciated by Wilbur Shramm and Patterson as early as 1956. that the theory as it stands today was developed by Katz, Blumler, and Gurevitch in 1974 (Weimer & Dominick, 2011; Anjugu, 2013; Mehmood & Taswir, 2013). Media and development challenge in Nigeria at a time of crisis (1) 4th July 2018. in Columns. x The personal is political. They have achieved this by playing the basic roles of information, education and entertainment, as they contributed to the development of every facet of the country. The study revealed that the media keep Nigerians averagely informed on government development projects, sways individual convictions of people in such a way that they consider projects given more coverage as truly important in comparison to their previously held beliefs. The theory has not been attributed to any one person; instead, its development has been linked to American social scientists in the 1950s. major tenets of development media theory to include: i. Based on this backdrop, this paper examined the contribution or the role of Nigerian media to Nigeria’s transition to civil rule (democracy) in May 1999. The contributions could be approached from the pre-independence and post-independence angles. The media can never be separated from Nigeria’s long walk to democracy. iv. Rural Community Development: To begin to fully understand the painful condition and depth of deprivation that exist in rural and urban poor areas of a nation, it is better to describe what development is not. It was an effective tool in the hands of the proponents of democracy, to mobilize the ragtag and the bobtail against the smoking guns of the military to return them to their natural habitat; the barracks. The exact interpretation of the role of the mass media in To sum up, previous reviews focus on analyzing the functionality and validity of implementation and adoption theories and models. Dependency Theory. ADVERTISEMENTS: Dependency Theory seeks to analyze international politics by concerning itself with the existing unequal relationship among nation-states i.e. Department of Sociology, University of Ibadan, Ibadan. This post is a brief summary of the Dependency Theory view of Development and Underdevelopment. Socio economic gender inequality in Nigeria: A review of theory and measurements John Chiwuzulum Odozi Department of agricultural economics, University of Ibadan, Nigeria Johnodozi.interreseaux@gmail Abstract The aim of this article is to synthesize the various views of gender inequality and various indicators used to measure it. Theories are generalizations. - Barriers to growth can be identified and overcome. Second, Nigeria is one of the highest destinations for foreign direct investments and multinationals in Africa mostly because of its population and oil and gas industries. Such theories draw on a variety of social science disciplines and approaches. Media should give priority in their content to the national culture and language(s). Nigeria ONI, Emmanuel (Ph. PERSPECTIVES ON COMMUNITY MEDIA AND RURAL DEVELOPMENT IN NIGERIA BEN U. NWANNE, Ph. We talk of the media mix and the multi-media approach to public relations and advertising, but we seem to be uncertain which particular medium is more success-oriented in carrying out advertising functions ---. The publication was in Yoruba language. Development Media Theory . Keywords: Development, Underdevelopment, Dependency, Bad Leadership and Governance. Department of Agricultural Economics & Extension, Bayero University Kano, Nigeria . However, the most current Human Development Report by the United Nations Development Programme (UNDP, 2009) shows that about 64.4 and 83.7 percent of the population lives below $1.25 and $2 a day, respectively. It was published by Rev. D) Department of Entrepreneurship and Business Studies, Federal University of Technology, Minna. 2. The work discusses the concept of mobilisation and social mobilisation, the role of the mass media in social mobilisation and the A theory of mass communication that proposes that individuals respond differently to the mass media according to their psychological needs, and that individuals consume the mass media to satisfy those needs. The Role of Media in Nigeria’s Democracy. media theory in a changing social economic context and therefore the inability of traditional normative theory to account for new developments in the media and society in general. According to Osakwe (2010) the nature of Nigeria’s development strategy has contributed to the Social policy is a plan or action of government or institutional agencies which aim to improve or reform society.. Communication seeks to serve the people without manipulation and encourage genuine response. There is no propaganda as ulterior motive of communication. 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